Wednesday, August 8, 2012

Marshmallow Marketing - The beginning of a whole new book

First there was the appe--then, soon after came the marshmallow, then the TV appearance, then the email on the 24th of July and now.....the text book entitled MARSHMALLOW MARKETING.  This is the story of a ten year product developoment cycle and brand building project that all reached a high point on July 19th on air of a mid morning show on KTVX ABC 4 Utah in Salt Lake City.   Enjoy this over and over as I have..then take a look at the statistics and the unexpected fun below the video 

(Credit goes to Peter Bennee for the still pictures)

Here's the provenance:

On Thursday, July 19, 2012 the founder of Grampa in Training on blogspot was invited to demonstrate Marshmallow shooters on the popular Salt Lake City Channel ABC 4 Utah (KTVX)  Jon Robert Howe, World Class Santa and toy critic appered with the Bennee Brothers  All Star Marshmallow Team, and co-hosts Nicea Degering, Gretchen Hansen (former Miss USA and new KTVX News anchor Ann Sterling.

Marshmallow All star Captain, Cole Bennee, 13, and his brothers Noah, 11, and  and Jackson (9) , Prme Shooters for the team were joined by Miles Mootonen (13) , Deputy Captain and his brother Max (9), the Sargent Major of the team.  MacKay Brown, Assistant Target Coordinator whot color coded Marshmallow on the air in their television debut.   Still photos of the production were taken by the Bennee's fther, Team photographer Peter Bennee.

Following the appearance (on the 24th of July--a state wide holiday in Utah--Jon Robert Howe emailed a database of 800 of his friends the message and pictures that MARSHMALLOW SHOOTERS ARE MAKING  A COME BACK (see the insert when Jon announces the blog address near the end of this six minute segment. 

Jon also teaches WEB DESIGN & MARKETING  at Highland Community Education.  The apperance on Channel 4 was the culmination of a ten year product development and brand creation for Jon's innovative GRAMPA IN TRAINING HALL OF FAME project. 

When 2012 classes resume at Highland, Jon has a treat in store for his Fall Semester Marketing and Web Design Students.  Using the STATS feature of the Blogspot program, Jon was able to measure a return on his INVESTMENT/email campaign of nearly 7%, an astouding marketing achievement, even among ""warm leads"  

For a more in depth analysis of the MARSHMALLOW MARKETING pheonomenon that spurred the writing of the course's new text book,this is the place and  (if you live in the Salt Lake City Ogden Provo metroplex consider signing up for the Web Design and Marketing Class to learn how to duplicate the Marshmallow Marketing model.

Here's the contact and address information for Suzanne Hammond, the Director at Highland Community Eduction.  :  Call her after 3 PM, August 27th, 2012for evening class information at Highland High School Highland Community Learning Center 2166 South 1700 East, 84106,  801-481-4891  2:00 - 8:00 M - Th or go to to register on the district's website.

Jon Robert Howe also teaches a Training the Broadcast Voice class using his text book entitled, VOICE BOX TO CASH BOX and a Santa Claus Training Class with his forty year memoir entitled HOWE TO BUILD YOUR OWN NORTH POLE.  EAch member of the class who successfully compoletes the clas gets a free copy of the appropriate text book in a bound and autographed copy. (Duing the class students can mark the text with highlighters and make notes in the margin with a post it note attached--and the personalized book is presented at the end of the six week term as a functional diploma of sorts)

If you would like to send in a nomination for someone to be named to the GRAMPA IN TRAINING HALL OF FAME, download a nomination form at  There is charge for this FREE public recognition of a heroic grampa in your life.

Go to

Understanding the phenomenon of MARSHMELLOW MARKETING requires a git of preparation.  Einstein was always quoted by my mother, Delma Howe who console me with this quote, and she's ritght.  Working outside the box spending 80 percent of my time dreaming and working on my tan has resulted in this concept.

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